Social Media Marketing Tips for Your Small Business

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In our last post, we talked about the importance of social media marketing for your small business. We also shared ways that social media marketing can help grow your business. If you missed it, be sure to go back and read the post, Marketing Tips.

Ryder and Company is an expert CPA firm in Reading, PA, that strives to help local businesses survive. We offer a wide variety of services to small businesses. If you’re interested in our services, or are starting a new business, be sure to check out our services page!

Social media marketing is something that every business needs to invest time in. It’s beneficial to your business’s growth and success. Sometimes, it’s hard to know where to start with social media. It can become a large job to handle, given the opportunity. Below are a few tips on how to use social media for your business, without it becoming too time consuming. Every CPA likes to see a business that knows how to represent itself on the web.

  1. Time Consuming: Social media can take up loads of time if you let it. Extra hours spent on social media may not even add value to your business. Be sure to schedule a set and limited time, everyday for social media marketing. Don’t go over that time limit. Don’t feel compelled to check the accounts any other time outside the set time. Be sure to check accounts daily.
  2. So many options, so little time: As we mentioned in #1, social media marketing can become a time consumer, quickly. There are so many different sites to use. The best way to ensure you’re using the right accounts and getting the most info out there, invest a little time into a blog. You can write all the info you need to in the blog and then post the link into your Facebook, Twitter, and Instagram updates. Also, there are websites available that allow you to post statuses simultaneously, on all the social media sites. That way you aren’t going into 3-4 different sites to post the same thing. Do some research. There are lots of info out there to help you decide which social media sites are best for your business.
  3. Social media won’t directly improve sales: You can end up with a headache, trying to monitor and track sales or profits that can from social media interactions. The process can be endless and stressful. Many businesses have this problem. A solution? Include a call-to-action in your status update. Don’t assume that a simple post on a social media site implies a call-to-action. Also, offer incentive. Post an update on your social media site that includes a phrase that must be said, in order to receive a discount. Write down how many times the phrase is mentioned, throughout the day.

Social media marketing can be a wonderful way to market your small business for free. Just be sure to keep these few tips in mind while marketing your business. Don’t let it consume you. Don’t allow it to discourage you, because you aren’t seeing a direct difference in sales.

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